Tiếng Việt
Vingroup, Vietnam’s leading multi-sector conglomerate, and Shopee, the country’s top e-commerce platform under Sea Ltd., signed a strategic memorandum of understanding in Hanoi, marking a significant step toward a sustainable and intelligent logistics ecosystem. The partnership aims to transform last-mile delivery by integrating eco-friendly technologies and innovative solutions, setting a new standard for Vietnam’s rapidly growing e-commerce sector.
The collaboration focuses on leveraging Vingroup’s infrastructure and Shopee’s expansive digital marketplace to enhance delivery efficiency. Central to the agreement is the integration of VinFast electric vehicles into Shopee’s third-party logistics (3PL) operations, alongside innovative delivery solutions such as smart lockers. These lockers will be deployed across Vingroup’s extensive network of Vinhomes residential complexes and Vincom shopping centers, offering consumers secure, flexible, and convenient options for receiving online orders.
“This partnership combines Vingroup’s robust infrastructure and VinFast’s electric vehicle technology with Shopee’s e-commerce expertise to create a sustainable digital ecosystem that benefits both businesses and consumers,” said Lê Khắc Hiệp, Vice Chairman of Vingroup. The initiative aligns with Vietnam’s push for greener urban solutions, as VinFast’s electric vehicles reduce carbon emissions in last-mile delivery, addressing growing environmental concerns.
Shopee, which commands millions of daily user visits, sees the partnership as a catalyst for advancing Vietnam’s e-commerce landscape. “By collaborating with Vingroup, we’re not only enhancing the shopping experience but also driving the digital transformation of logistics in Vietnam,” said Trần Tuấn Anh, CEO of Shopee Vietnam. “This is a critical step toward a more sustainable digital future.”
The deployment of smart lockers is expected to address common pain points in e-commerce, such as missed deliveries and inflexible schedules, by allowing consumers to pick up orders at their convenience. This infrastructure, combined with Shopee’s vast network of sellers, is poised to boost operational efficiency for micro, small, and medium enterprises (MSMEs), which form the backbone of Vietnam’s e-commerce ecosystem.
Vietnam’s e-commerce market has seen explosive growth, with online retail sales projected to reach $20 billion by 2025, according to industry estimates. However, logistics challenges, including high costs and inefficient last-mile delivery, have hindered scalability. The Vingroup-Shopee partnership aims to address these issues by setting new benchmarks for speed, reliability, and sustainability.
Analysts view the collaboration as a strategic move to capture Vietnam’s burgeoning middle class, which increasingly demands seamless online shopping experiences. “This partnership could redefine how e-commerce logistics operate in Vietnam, blending sustainability with convenience,” said Nguyen Thi Minh, an analyst at Hanoi-based TechAsia Research. “It also positions Vingroup and Shopee as leaders in the race to modernize Vietnam’s digital economy.”
Vingroup, founded in 1993, has grown into one of Vietnam’s largest private conglomerates, with core businesses spanning technology, industrial manufacturing, commercial services, and social initiatives. Its VinFast subsidiary has gained global attention for its electric vehicles, while its Vinhomes and Vincom brands dominate Vietnam’s real estate and retail sectors. Shopee, a subsidiary of Singapore-based Sea Ltd., has solidified its dominance in Southeast Asia’s e-commerce market, leveraging its user-friendly platform and robust logistics network.The partnership is expected to have ripple effects beyond logistics, fostering innovation in digital connectivity and supporting Vietnam’s MSMEs. By streamlining delivery processes and reducing environmental impact, Vingroup and Shopee are laying the groundwork for a more resilient and inclusive e-commerce ecosystem, with potential implications for the broader Southeast Asian market.
As Vietnam continues its digital transformation, this collaboration signals a bold commitment to sustainability and innovation, positioning both companies at the forefront of the country’s economic evolution.