How SwiftHub Works with Indomie to Power Instant Delivery at Scale in Vietnam

Indomie is one of the most loved FMCG brands in Vietnam. From students to families, demand is constant, nationwide, and highly time-sensitive. But delivering instant gratification at scale—especially during peak campaigns—is not easy.

That’s where SwiftHub comes in.

Built for Speed, Not Just Storage

As Indomie’s demand surged across TikTok Shop and Shopee, the challenge wasn’t sales—it was fulfillment speed and consistency.

SwiftHub partnered with Indomie to redesign how inventory is positioned and how orders are fulfilled. Instead of relying on a single central warehouse, we deployed distributed fulfillment hubs across key urban areas, enabling same-day and instant delivery.

This meant:

• Inventory placed closer to customers

• Shorter pick-pack-ship cycles

• Faster handoff to last-mile partners

Speed wasn’t an afterthought. It was designed into the system.

Real-Time Inventory, Zero Guesswork

Instant delivery only works when inventory accuracy is close to perfect.

SwiftHub’s WMS captures every order from Indomie’s sales channels in real time, synchronizing stock levels across locations. Whether an order comes from Shopee, TikTok Shop, or a flash sale campaign, availability is validated instantly—no overselling, no cancellations.

This level of control allows Indomie to scale aggressively while protecting customer trust.

Automation That Scales with Demand

Indomie runs high-volume, fast-moving SKUs. Manual fulfillment simply doesn’t scale.

SwiftHub automated:

• Order routing to the nearest fulfillment hub

• Batch picking for high-frequency SKUs

• Shipping label generation and carrier allocation

• Status updates back to marketplaces

During peak hours, thousands of orders flow through the system without manual intervention. The result: consistent delivery speed even when volume spikes.

A Premium Experience for a Mass-Market Brand

While Indomie is a mass-market product, customer expectations are premium.

SwiftHub ensures:

• Fast dispatch times

• Accurate orders

• Clean, reliable packaging

• Real-time tracking visibility

Every delivery reflects the trust Indomie has built over decades. Fulfillment becomes an extension of the brand, not a bottleneck.

Focus on the Brand, We Handle the Operations

The Indomie team stays focused on what they do best: product, marketing, and growth.

SwiftHub handles:

• Inventory distribution strategy

• Fulfillment operations

• Last-mile coordination

• Performance monitoring and optimization

This partnership allows Indomie to move fast, launch campaigns confidently, and meet customer expectations—even during high-demand moments.

This Is Just the Beginning

Instant delivery is no longer a “nice to have” — it’s becoming the standard.

SwiftHub is proud to support Indomie in raising the bar for FMCG fulfillment in Vietnam. With the right infrastructure in place, even everyday products can be delivered at instant speed. As a Shopee PiHUB fulfillment service provider, SwiftHub supports FMCG brands with scalable warehousing and order fulfillment.

And this is only the beginning.